Porsche Targets Rich Nigerians' Love For Luxury.

Nigeria's super-rich are not strangers to the consumption of exotic products, and what better way to show off wealth than buying a new European sports.
The automaker Porsche officially opened on Friday a new car dealership in the wealthiest district of lakes, Victoria Island, a place with one of the largest concentrations of millionaires in the world.There are already dealers specializing in Aston Martin, Lamborghini, Porsche hopes to do business but on the promise of tougher vehicle that can handle the rough roads of Nigeria. Their presence is considered a vote of confidence in the booming economy of the West African country.

Porsche also plans to open a store in the capital, Abuja, where they have built new roads, which will be a better market for the sport model 911 - and politicians are among the highest paid in the world.
"The continent of Africa, particularly Nigeria, is of growing importance to us in Porsche," said the head of the firm's Middle East and Africa, George Wills, featuring the 911.
Producers of high-end goods are paying increasing attention to Africa, as economic growth begins to leave little to other continents and while western countries are facing the crisis ...Trendinaija Source/Read More